Instant repricing & 50k listings for everyone.

Try us free for 14 days. All features included. No credit card required.

    • | Starter


      $ 79 month
      For sellers at the beginning stages of their eCommerce journey
      • Amazon US, Canada, Mexico
      • 1 Seat
      • Strategy Template
      • Cost-Based Min/Max Prices
      • Email Support
    • | Growth


      $ 199 month
      For established sellers who are looking to expand their business
      • Amazon US, Canada, Mexico + Europe
      • Multiple Seats
      • Strategy Templates
      • Buy Box Algorithm
      • Cost-Based Min/Max Prices
      • Profit-Based Min/Max Prices
      • Email Support
      • Phone Support
    • | Professional


      $ 299 month
      For high-volume teams with multi-channel or private label listings
      • Amazon US, Canada, Mexico + Europe
      • eBay
      • Walmart
      • Multiple Seats
      • Strategy Templates
      • Buy Box Algorithm
      • Sales Velocity Algorithm
      • Cost-Based Min/Max Prices
      • Profit-Based Min/Max Prices
      • ROI-Based Min/Max Prices
      • Priority Email Support
      • Phone Support
Included in all plans
  • 50k listings
  • Instant, continuous price updates
  • Insights such as profit, revenue, Buy Box percentage, best selling items and more
  • Reporting gives you access to your data where and when you need it
  • Integrations allow you to seamlessly link third-party such as InventoryLab, Skubana and more
  • Open API for better automation and customization
  • Robust Privacy & Security standards
  • Everyone gets to speak to an onboarding specialist on the phone, no matter their plan
" has been a crucial element to my business' success. They are absolutely the best at repricing. In fact, they are repricing scientists."
-Christian Souza, Informed customer

Seamless onboarding.

Exceptional support.

Add your marketplaces, upload your listings and enable repricing before your 14 day trial even starts. It's that simple.

The best part? Our industry-leading Advocacy team is there for you every step of the way. | Onboarding experience
Our most frequently asked questions
How does the free trial work?
You’ll get instant access to all of our features for a full 14 days. And don’t worry, we know you’re busy. So the clock doesn’t start until you’re done setting up your account and you click the “Enable Repricing” button. Once you’re off and running, you’ll be able try out all strategy types, reprice on a continuous frequency, request phone support, and much more. Once your trial is over, you’ll wonder how you ever lived without it! You’ll be prompted to select a paid plan and all of your customizations, data, and listings will remain intact.
What kind of strategies do you offer?
We offer two algorithmic strategies. One is called Get the Buy Box, which works to win and keep the Buy Box. The other is called Sales Velocity, which is a solution for optimizing the price of private label goods or listings with no competition. We also have pre-configured strategies to compete with featured merchants or the lowest price. For added flexibility, you can customize a strategy based on Fulfillment Network, Feedback Rating, Seller Rating Count, Featured Seller Status, or even compete directly against the Buy Box.

To learn more about the different types, watch this helpful product demo.
Can I only pick one repricing strategy?
Nope, mixing and matching is encouraged. You have the ability to duplicate or create multiple strategies, and you're able to assign any strategy to as many or as few of your listings as you'd like.
Are there any set up fees or long-term contracts?
Absolutely not. is a pay-as-you-go service. You simply pay month-to-month and can cancel at any time.

Sellers willing to make a long-term strategic investment can purchase 12 months of service at a 20% discount.
What marketplaces are compatible with
Currently, works with Amazon, Walmart Marketplace, and eBay, with additional marketplaces in the works.

The specific Amazon Marketplaces that we cover are (US), Amazon UK, Canada, Germany, France, Italy, Spain, Japan, Mexico, Australia, and Brazil.
What if I have over 50k listings?
At this time, we support accounts with a maximum of 50,000 listings.
How long does it take to set up?
You should be good to go in about 15 minutes. Create a free account and sync a marketplace. Then, you’ll need to customize a repricing strategy or select one of our pre-built algorithms, which automatically work towards hitting a goal. Finally, you’ll need to enter minimum prices for each listing. You can upload this info in bulk using our spreadsheet template, automatically calculate it based on your desired profit margin, or enter it manually. If you get stuck, we have hands-on support standing by to help.
Will you take a percentage of our sales?
Unlike other repricing companies, does not take a commission or percentage of any sale. There are no contracts or long-term commitments, and you can cancel at any time.
What if I have fewer SKUs than my plan's listing limit?
Here at, we want to help you expand your business. Each plan starts out with a listing limit, and if you would like to raise this amount at any point, you can do so within the Subscription section of your account.
What if I don't want to reprice all of my items?
If you do not want to reprice certain items, you can easily turn repricing off for those listings or simply avoid setting a Minimum Price on them (listings without a Min Price will never be repriced by
Can I talk to someone on the phone if I have trouble?
Yes! If you are on our Growth or Professional plan, you can schedule a phone call with one of our Advocacy Managers at any time. In-app and Email Support is available across all plans. Click here to ask us a question, or visit our Help Center for more information.
How fast will Informed reprice my listings?
We send price changes to the marketplace instantly. Once the marketplace accepts the price change, it will be reflected on the offer page.