repricing vs BQool is the most powerful price intelligence platform, trusted by thousands as the best BQool alternative. See why more Amazon sellers rely on Informed’s automated repricing than any other repricer.

Try us free for 14 days

No credit card necessary. Cancel at any time.

  • All plans include our most advanced features including instant repricing, AI-powered strategies, and ROI-based pricing

  • Includes repricing strategies specifically for items without competition, such as private label items

  • Has a smart version of “scheduled repricing” that automatically determines the best time to raise your price to cause competitors to raise their price in response and help increase your profit margins

  • Supports 15 Amazon marketplaces

  • Supports Walmart Marketplace so you can diversify your business

  • Allows you to price your out-of-stock listings to their max price


  • Only the most expensive plans give access to key features

  • Does not include repricing strategies for items without competition

  • Only has a basic version of scheduled repricing

  • Only supports 9 Amazon marketplaces

  • Does not support Walmart Marketplace

  • Does not have a feature letting you price out-of-stock listings to their max price

Other reasons why sellers use

Powerful data and analytics included with every plan provides robust data and analytics so sellers can get a better understanding of how their online business is doing. With, you can analyze your performance of Revenue, Profit, Buy Box percentage and Sales Volume over time. Unlike Bqool, Informed provides easy-to-read charts that are fully customizable so you can easily see all the data that’s important to your business.

Simple set-up. Exceptional support.
Simple set-up. Exceptional support.

See a breakdown of every price change

With, you can view a breakdown of every price change so you know exactly why we changed your price.

Access to downloadable reports gives you access to several downloadable reports that you can use to analyze your business. Downloadable reports are included with every plan. With Bqool, downloadable reports are only included on their most expensive plan.

Simple set-up. Exceptional support.

Smart repricing strategies

As the best BQool alternative, easily lets Amazon sellers find the perfect strategy for every SKU and every selling scenario. gives sellers the option of using customizable, rules-based repricing or using our built-in “Get the Buy Box” algorithm. BQool does not offer algorithmic repricing, so its users are limited to rules-based repricing that is not as

Also unlike Bqool, has a repricing solution for Private Label sellers. The Sales Velocity Algorithm, created by, uses all available data, including historic order volume and sale prices to determine the best possible price to allow you to hit your target sales velocity, even for listings that have no competition.

The Informed Repricer also allows you to price out-of-stock listings to maximum price. This ensures that you start at the most competitive price when you begin carrying inventory again.

Win the Buy Box (and stay in it!)

The Repricer uses an advanced algorithm called “Get the Buy Box” to price your listings into the Buy Box at the most profitable prices at any given time, maximizing both your sales and profits. can even raise your price while you’re in the Buy Box to determine how high your price can be while still maintaining the Buy Box, so you don’t have to worry about sacrificing profits for the Buy Box.

Grow your business with’s generous listing limit wants your business to grow and allows repricing for unlimited listings on all plans... Bqool does not allow for more than 10,000 listings to be repriced, limiting sellers’ ability to expand their business.

Save time and consolidate workflows across all tools has partnered with your favorite ecommerce tools so you can easily sync information like item costs and minimum/maximum prices. One-click integrations are available with InventoryLab, WebScraperApp, eCom Solutions, SellerCloud, SKUGrid and OA Genius.

Switching from BQool?

Learn how easy it is to switch from Bqool to Simply email our onboarding team at to get step-by-step help making the switch.

Try us free for 14 days to learn why sellers rely on Informed to save time and expand their business

All features included. No credit card required.