repricing vs Aura is the most powerful price intelligence platform, trusted by thousands as the best Aura alternative. See why more Amazon sellers rely on Informed’s automated repricing than any other repricer.

Try us free for 14 days

No credit card necessary. Cancel at any time.

  • Has been trusted by online sellers for 10+ years

  • Includes repricing strategies specifically for items without competition, such as private label items

  • Has a smart version of “scheduled repricing” that automatically determines the best time to raise your price to cause competitors to raise their price in response and help increase your profit margins

  • Supports 10 Amazon marketplaces, including Amazon Europe regions

  • Supports Walmart Marketplace so you can diversify your business

  • Allows you to price your out-of-stock listings to their max price


  • Has been on the market for less than three years

  • Does not include repricing strategies for items without competition

  • Only has a basic version of scheduled repricing that doesn’t use historical data to automatically determine the best time to increase your price

  • Only supports three Amazon marketplaces

  • Does not support Walmart Marketplace

  • Does not have a feature letting you price out-of-stock listings to their max price

Other reasons why sellers use

Powerful data and analytics included with every plan provides robust data and analytics so sellers can get a better understanding of how their online business is doing. With, you can analyze your performance of Revenue, Profit, Buy Box percentage and Sales Volume over time. Unlike Aura, Informed provides easy-to-read charts that are fully customizable so you can easily see all the data that’s important to your business.

Simple set-up. Exceptional support.
Simple set-up. Exceptional support.

See a breakdown of every price change

With, you can view a breakdown of every price change so you know exactly why we changed your price.

Access to downloadable reports gives you access to several downloadable reports that you can use to analyze your business.

Simple set-up. Exceptional support.

Continuous automated repricing makes you money in your sleep automatically reprices your products continuously, so you’re always in prime position to win the Buy Box -- and your listings stay as competitive as possible 24/7, making you money no matter what time it is. Instant, continuous repricing is available on all plans.

Smart repricing strategies

As the best Aura alternative, the Repricer easily lets Amazon sellers find the perfect strategy for every SKU and every selling scenario. That’s because gives sellers the option of using customizable rules-based repricing or using our built-in “Get the Buy Box” algorithm.

Unlike Aura, also has a repricing solution for Private Label sellers. The Sales Velocity Algorithm, created by, uses all available data, including historic order volume and sale prices to determine the best possible price to allow you to hit your target sales velocity, even for listings that have no competition.

Win the Buy Box (and stay in it!)

The Repricer uses an advanced algorithm called “Get the Buy Box” to price your listings into the Buy Box at the most profitable prices at any given time, maximizing both your sales and profits. can even raise your price while you’re in the Buy Box to determine how high your price can be while still maintaining the Buy Box, so you don’t have to worry about sacrificing profits for the Buy Box.

Save time and consolidate workflows across all tools has partnered with your favorite ecommerce tools so you can easily sync information like item costs and minimum/maximum prices. One-click integrations are available with InventoryLab, WebScraperApp, eCom Solutions, SellerCloud, SKUGrid and OA Genius.

Switching from Aura?

Learn how easy it is to switch from Aura to Simply email our onboarding team at to get step-by-step help making the switch.

Try us free for 14 days to learn why sellers rely on Informed to save time and expand their business

All features included. No credit card required.