Has been trusted by online sellers for 10+ years
Includes repricing strategies specifically for items without competition, such as private label items
Supports 10 Amazon marketplaces, including Amazon Europe regions
Supports Walmart Marketplace and eBay so you can diversify your business
Allows you to price your out-of-stock listings to their max price
Has been on the market for less than two years
Does not include repricing strategies for items without competition
Only supports three Amazon marketplaces
Does not support Walmart Marketplace or eBay
Does not have a feature letting you price out-of-stock listings to their max price
Informed.co provides robust data and analytics so sellers can get a better understanding of how their online business is doing. With Informed.co, you can analyze your performance of Revenue, Profit, Buy Box percentage and Sales Volume over time. Unlike Aura, Informed provides easy-to-read charts that are fully customizable so you can easily see all the data that’s important to your business.
With Informed.co, you can view a breakdown of every price change so you know exactly why we changed your price.
Informed.co gives you access to several downloadable reports that you can use to analyze your business.
Informed.co automatically reprices your products continuously, so you’re always in prime position to win the Buy Box -- and your listings stay as competitive as possible 24/7, making you money no matter what time it is. Instant, continuous repricing is available on all Informed.co plans.
As the best Aura alternative, the Informed.co Repricer easily lets Amazon sellers find the perfect strategy for every SKU and every selling scenario. That’s because Informed.co gives sellers the option of using customizable rules-based repricing or using our built-in “Get the Buy Box” algorithm.
Unlike Aura, Informed.co also has a repricing solution for Private Label sellers. The Sales Velocity Algorithm, created by Informed.co, uses all available data, including historic order volume and sale prices to determine the best possible price to allow you to hit your target sales velocity, even for listings that have no competition.
The Informed.co Repricer uses an advanced algorithm called “Get the Buy Box” to price your listings into the Buy Box at the most profitable prices at any given time, maximizing both your sales and profits. Informed.co can even raise your price while you’re in the Buy Box to determine how high your price can be while still maintaining the Buy Box, so you don’t have to worry about sacrificing profits for the Buy Box.
Informed.co has partnered with your favorite ecommerce tools so you can easily sync information like item costs and minimum/maximum prices. One-click integrations are available with InventoryLab, WebScraperApp, eCom Solutions, SellerCloud, SKUGrid and OA Genius.