Informed.co is a competitive repricing platform that helps online businesses drive profits using smart algorithms and actionable insights.

From our offices overlooking the NYC skyline, our team of Informers is a positive, passionate group dedicated to creating automated repricing and seller analytics software that’s the easiest and most effective way to grow an eCommerce business.

The Informed.co team at our headquarters in Jersey City

The Informed story

We created our product to ease the headaches and inefficiencies of manual repricing. Now, we're taking the knowledge we've gathered from years of sales data and turning it into actionable insights for online entrepreneurs who are serious about finding opportunities to grow revenue.


Informed is the first advanced Seller Analytics platform for eCommerce merchants on the world's biggest online marketplaces:

Informed.co supported marketplaces

Founded by two professional online sellers to ease the the worst pain points of eCommerce, Informed fuels sellers with actionable data insights that help them make better decisions to grow their businesses faster.

Informed culture and values


Embrace transparency

As individuals, we view transparency as a lifestyle of authenticity and honesty. As a team, transparency creates an effective way to work and establishes trust. Nothing is more important than trust among ourselves and between our customers.

Fight for simplicity

We believe that simplicity is a competitive advantage. We challenge complex ideas and suggest better approaches. We aim to make things simple and delightful for every customer who uses Informed.

Cultivate positivity

When things go wrong, we stay positive. We believe that maintaining a positive attitude is the key to driving happiness and success in our workplace. Customers should expect to have a positive experience within our product and with our team.

Pursue growth

We value self-improvement and life-long learning. We believe that personal growth and professional growth are essential and equally important.

Default to proactive

We aren’t limited to our job descriptions. It’s everyone’s job to innovate. We don’t spit out an idea and just expect it to fly. We run with it and see who runs with us.

We’re a team of problem solvers and overachievers who seek out others who are just as passionate and relentless at their respective crafts. We’re growing rapidly and are focused on creating a tight-knit group that enjoys each other’s company. We work hard not because we’re asked to, but because we genuinely love what we do.

Informed Headquarters

Try us free for 14 days to learn why sellers rely on
Informed to save time and expand their business